About Us

A Few Words About Us

We believe buying or selling an accounting practice should be a guided journey led by trusted professionals who understand what matters.

We started ProHorizons after watching too many accountants navigate the biggest financial decision of their careers with the wrong help, or none at all.

For some of us, this is personal. One of our owners watched his own father wait too long to find a successor for the business he'd built. When his father's health failed, the family was left to close it down themselves; no value realized, just months spent unwinding decades of work.

We've also seen the opposite mistake up close: a business owner so anchored to an ideal price that a fair, achievable deal fell apart. Years later, that same business sold for a fraction of what had once been on the table.

Both stories taught us the same lesson. The difference between a transition that protects a life's work and one that quietly erodes it almost never comes down to luck. It comes down to having the right plan, and a partner who can help you see clearly when emotion makes that hard to do on your own.

That's the problem we built ProHorizons to solve.

What We Help You Avoid

If you're selling: The real risk isn't just an unfavorable price. It's running out of time to choose your own terms. Owners who wait too long to plan don't just risk a lower valuation; they risk losing the ability to protect their clients, their staff, and their own peace of mind.

If you're buying: The real risk isn't just overpaying. It's acquiring the wrong practice, or the right practice on the wrong terms, because there was no one to help you see past the numbers. A rushed or poorly guided acquisition can cost far more than the purchase price.

In both cases, the villain is the same: moving forward without a plan, or without someone who has done this hundreds of times and can help you avoid the pitfalls you can't see yet.

Our Values
Integrity in every client relationship
Clear and transparent communication
Confidentiality you can trust
Respect for your time and goals
Support through every stage of transition
Personalized guidance for every client

Each client we serve brings a unique story, and we honor that. You will never be treated like a transaction here. Instead, we take time to understand your priorities, your values, and your vision for the future. When you work with us, you can expect honesty, respect, and a partner you can trust to guide you through each decision with care.

Your practice deserves thoughtful guidance and a process that respects the years of effort you have invested into building it.

Buying or selling a practice is about more than dollars and contracts. It is about relationships, trust, and building a future you can feel good about. We are here to honor your hard work and help you move forward with confidence.

When you are ready to begin, we are here to walk with you.

Our Team

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1900 S Norfolk Street, Suite 350
San Mateo, California 94403-11
© 2025 ProHorizons. All Rights Reserved.
Licensed by the CA Dept of Real Estate under Corporate License 01933513
"ProHorizons" is a dba and registered trademark of Berry Consulting Group, Inc, a California Corporation.
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